Continuous improvement in all aspects of production, processing and marketing is what has made chicken the king of meats. The U.S. Roundtable for Sustainable Poultry & Eggs was established to harness the energy of poultry producers and integrators, allied industries, retail and food service companies, and NGOs to focus on sustainability throughout the poultry supply chain. Ernie Meier will discuss the sustainability opportunities and challenges facing the poultry supply chain and ways that the Roundtable is working together to continuously improve the three focal points of sustainability: environmental, social and economic.