The year of COVID-19 was the year of the omni-crisis. What started with the pandemic soon evolved well beyond a public health crisis to include unemployment and economic uncertainty, education disruption, political divisiveness, racial unrest and more. Some brands rose to the occasion and thrived, while others fell short with missteps and tone-deaf messages. What can food producers learn from last year? What lessons should be applied to future consumer engagement and marketing? Hinda Mitchell will take a closer look at the successes and failures of last year and provide a go-forward communications approach to leverage the best learnings of the pandemic.