Terrence O’Keefe began his association with the poultry industry in graduate school and has been working with and writing about poultry for 36 years. In his role as content director at WATT Global Media, O’Keefe leads a team of 24 reporters, editors and artists who cover the world’s poultry, animal feed and pet food industries. He has written for and edited publications covering the broiler, turkey and egg industries. Prior to joining WATT, he worked for broiler and turkey companies in variety of live production and processing roles including serving as manager for broiler and turkey slaughter and deboning plants. O’Keefe earned a bachelor’s degree in biology at the College of William & Mary, a master’s degree in poultry science at the Pennsylvania State University and an MBA at James Madison University.