Melissa Hartley, senior market manager, and Jennifer Howell, director, regulatory affairs, FONA International, share proprietary 2021 consumer insights on the latest pet product trends juxtaposed against the regulatory challenges that manufacturers will face to deliver on them. As more and more human product claims and trends make their way into pet food and treats, how realistic are these from a manufacturing perspective? This session presents consumer insights into the latest trends and highlights the regulatory challenges and solutions that will bring these trends to life.