Douglas Robinson and Leanne Rakers, attorneys, Harness, Dickey & Pierce, offer an update on the current state of intellectual property (IP) law (patents, trademarks, copyrights and trade secrets) and how it applies to current trends in the pet food industry. The presentation addresses IP issues in a manner tailored to the post-COVID world, including new methods of reaching consumers and brand differentiation, and also covers emerging technologies relevant to the pet food industry, including protein sustainability technologies, in the context of current trends in intellectual property.

Robinson is a principal with Harness, Dickey & Pierce, with 16+ years of IP law experience. He specializes in assisting companies in identifying potential IP assets, evaluating the proper form of protection for those assets and managing their IP portfolios.