As the world becomes more technologically dependent, consumer behavior changes more rapidly and unpredictably than ever. A trend emphasized by a pandemic no one saw coming. When faced with this "new normal," where no one knows what's next, our teams must develop cultures that allow for flexibility, ideation, and innovation.<br><br>Based on a decade at Google, Steve Lerch will share stories of how simple cultural principles are more significant innovation drivers than armies of engineers. Learn simple principles and practical strategies that anyone can utilize. The same principles that allowed Google to save lives, connect humanity, and even catch Pokémon.