Name
Petfood Essentials Setting the new product strategy
Date & Time
Monday, May 2, 2022, 9:15 AM - 10:15 AM
Renee M. Streeter, DVM, DACVIM (Nutrition)
Description

What type of product, including format? Who is the target audience? What are the main distribution channels? This session will focus on discovering how nutrition plays a role in new concept development and how to discover an appropriate target audience and distribution channels for novel products.