Who should be involved, and when? How do you handle marketing vs. regulatory requirements and requests? With product development life-cycle times becoming shorter to keep up with our customer’s innovation needs, it is critical to manage expectations surrounding launch timelines, project requirements, product claims and competing priorities. Staying focused and true to a robust new product development (NPD) process, with a high degree of cross-functional collaboration, is key to the success of a new product launch. Lambrakis will discuss the challenges companies face and the opportunities they offer when managing several customer and corporate projects, and best practices on how to stay on scope, on time and innovative when bringing a new product to market.