Michael Johnson is the consumer insights and trends thought-leader in the Pet Industry, regularly consulting retailers, veterinarians, distributors, and manufacturers on the dynamics of the pet industry and how to best develop and position their products, brands, programs and services to connect with and engage consumers.

Mr. Johnson has over twenty years‘ experience in marketing, strategic planning, and consumer & market research across the manufacturing, retail, and professional services arenas.

A savvy consumer philosopher and student of human behavior, Mr. Johnson has developed customer-centric marketing and branding solutions for leading sales and service organizations across many different classes of trade and is dedicated to a bright pet future filled with deeper consumer knowledge and targeted insights.

Mr. Johnson frequently lectures on human, consumer, and pet trends, and has been featured at events on behalf of organizations such as
PIDA, PIJAC, SuperZoo, APPA, Veterinary Study Groups, Petfood Workshop, Pet Industry Leadership Summit, as well as many retailer, pet distributor, and veterinary conferences.

In addition, his opinions and observations are frequently solicited by trade publications, and he has authored articles and/or been
quoted in magazines such as Pet Business, Pet Age, Pet Product News, Petfood Industry, and Veterinary Advantage, among many others.

Mr. Johnson is the President of FINN CADY Strategy & Brand, a marketing & researching agency that connects organizations with today’s consumers. He also serves on the Board of Directors of the World Pet Association, and on the Board of Trustees of the Phoenix Zoo / Arizona Center for Nature Conservation.

Mr. Johnson lives in Phoenix, Arizona with his wife Jennifer and their three children. He loves all animals but is decidedly a cat person.