Dr. Jill Villarreal has over a decade of CPG experience in R&D and Consumer Insights for top pet food and pet food flavoring companies. She is currently an Associate Professor at Harris-Stowe State University, where she teaches in psychology and conducts fundamental research on the human-animal bond, perceptions of pet personality traits, and product trends in the tend food industry. She is also the founder of Pet Insights LLC which provides industry leaders with a deep understanding of pet behavior, psychology of pet parents, and pet products currently in market to enhance product development, product renovation, product assessment, and marketing of pet products.