Sean Simpson, associate client director, pet vertical, for Nielsen, offers an update and overview on the state of the pet industry and emerging trends in a changing pet food industry landscape. This session looks back at recent years and highlights what impact these trends and factors had on the industry overall, the effects of the pandemic on the market, plus other are worth watching in 2020 and beyond. Are raw alternative feeding options the fastest growing categories for pet foods? What do we know about insect protein being used in pet food? And what is the CBD craze all about?