Paola Cane, Ph.D., CEO of Mia Solution, assesses the critical factors of effective crisis management for pet food. Companies are facing an increasing number of crises, from employee health to product recalls, often consisting of new threats. All can have serious aftermath for public health, reputation, sales and finance, up to putting at risk the survival of the firm itself. Moreover, such crises can severely affect consumer trust and spread their consequences through the entire sector, as safety inadequacy can be perceived as an industry-wide problem. Some industries are more sensitive to pre-alarm signals and equipped with solid crisis plans, but the majority often find themselves unprepared. In this session, learn how to design an effective crisis management system to minimize negative impact.