Luke Helm, vice president of distribution for eShipping Distribution Services, educates pet food manufacturers on what a modern e-commerce fulfillment and technology strategy looks like, how to operationally meet customer buying behaviors, which tools and programs are needed to drive efficiencies and what immediate steps can be taken to improve their own service models. Big-box retailers have changed the way consumers think and behave when it comes to shopping — specifically online — but it turns out that this radical shift in consumer behavior has not only reshaped expectations by e-commerce shoppers and pet owners but has forever changed the standards and expectations of pet food manufacturers, too.