As the Director of Innovation and Insight at Mintel and an expert on the CPG market and new product development for over 25 years, Lynn Dornblaser can spot a winning product at first glance. Dornblaser offers an insider’s take on the innovation and insight that goes into new product development and what makes for a winning — or losing — new product launch. From flavor, ingredient, and packaging trends to purchase intent, buying behaviors, and demographic divides.