Amy Kerr has a wealth of experience in the pet business, having spent the last 14 years in the industry. In her current role, she helps specialty pet retailers innovate, differentiate and drive shopper loyalty. Prior to SPINS, Amy was instrumental at the Bramton Co., growing both the Out! international brand in retail as well as the Simple Solution and Bags on Board brands with specialty pet retailers. She also served as a director of national accounts at PetEdge, where she pioneered the national account division and managed relationships with key brick-and-mortar and e-commerce customers, while playing a pivotal role in sales, marketing and product development.