Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the U.S. pet industry. In this context, he has presented on the pet products and services market at conferences including AVMA Economic Summit, Canada National Pet Industry Trade Show, China International Pet Show, Global Pet Expo, Petfood Forum/Innovation Workshop, PIJAC's Top2Top, NAVC E-Commerce Summit, PLMA Pet Industry Panel, SupplySide West Animal Nutrition Summit, UVSA Annual Conference, VetHealth Global, and VMX Veterinary Conference. Prior to Packaged Facts, Sprinkle worked for the Marigny Research Group as an analyst, editor, and research coordinator for consumer product and demographic reports. He also taught business communications at Tulane University's Freeman School of Business, where he earned his MBA.