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DTSTAMP:20260720T073030Z
DESCRIPTION:Billy Frey\, director of the cat portfolio and shopper marketin
 g at Champion Petfoods\, provides the fundamentals of taking a new pet foo
 d product to market\, including development and usage of segmentation and 
 market structure. He shares tips on building useful tools such as an inter
 action index\, a robust media plan and message testing.
DTSTART:20220502T194500Z
DTEND:20220502T204500Z
LAST-MODIFIED:20260720T073030Z
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STATUS:CONFIRMED
SUMMARY:Petfood Essentials: Going to market: Developing a marketing and dis
 tribution plan
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X-ALT-DESC;FMTTYPE=text/html:<p>Billy Frey\, director of the cat portfolio 
 and shopper marketing at Champion Petfoods\, provides the fundamentals of 
 taking a new pet food product to market\, including development and usage 
 of segmentation and market structure. He shares tips on building useful to
 ols such as an interaction index\, a robust media plan and message testing
 .</p>
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DESCRIPTION:Billy Frey\, director of the cat portfolio and shopper marketin
 g at Champion Petfoods\, provides the fundamentals of taking a new pet foo
 d product to market\, including development and usage of segmentation and 
 market structure. He shares tips on building useful tools such as an inter
 action index\, a robust media plan and message testing.
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