Promoting health while preventing food waste in pet food
Date & Time
Tuesday, April 9, 2024, 10:00 AM - 11:00 AM
(UTC-05:00) Central Time (US & Canada)
Christie Cheng John Menton

Join Christie Cheng, Business Development Manager for Food Protection & Preservation, and John Menton, Business Development Director for Proactive Health, for a session designed with the modern pet parent in mind. In recent years, pet parents want food, treats, and supplements that promote the health and longevity of their pets, but with a demand for longer shelf life and reduced food waste. In this talk, you’ll learn from the pet pros about:

  • How transparent ingredient claims can help brands stand out on the shelf.
  • How to become a loyal favorite in pet parents’ homes.
  • Prioritization of health, nutrition & sustainability product attributes.
  • Technical considerations for successful formulation in application.
  • The value of extra shelf-life days, palatability, and other production or on-pack benefits can add to your brand.