Join Christie Cheng, Business Development Manager for Food Protection & Preservation, and John Menton, Business Development Director for Proactive Health, for a session designed with the modern pet parent in mind. In recent years, pet parents want food, treats, and supplements that promote the health and longevity of their pets, but with a demand for longer shelf life and reduced food waste. In this talk, you’ll learn from the pet pros about:

• How transparent ingredient claims can help brands stand out on the shelf.
• How to become a loyal favorite in pet parents’ homes.
• Prioritization of health, nutrition & sustainability product attributes.
• Technical considerations for successful formulation in application.
• The value of extra shelf-life days, palatability, and other production or on-pack benefits can add to your brand.