Full Name
Emily Lyons
Job Title
Partner
Company/Institution
Husch Blackwell LLP
Speaker Bio
Emily grew up on a northern Illinois dairy farm, and now helps clients bridge the gap from farm to fork.
Emily’s excellent research and writing skills – and a preference for people rather than cows – set her on the path to become an attorney. Understanding that food and beverage producers face tough choices regarding sustainability, marketing and legal requirements, she steers clients toward best solutions.
She guides clients on complex regulatory issues as they bring dairy products, beverages, fruits and vegetables, processed foods, alcohol beverages and other agricultural goods to market. At the intersection of agriculture, food and environment, Emily handles compliance matters such as labeling, marketing, permitting and agency inquiries including the Food Safety Modernization Act, Pasteurized Milk Ordinance, USDA National Organic Program and bioengineered food disclosure standard, Generally Recognized as Safe status for food additives and food contact substances, and the Safe Drinking Water and Toxic Enforcement Act of 1986 (Proposition 65). She also appreciates serving on the firm’s seasoned cannabis team, which is particularly poised to assist marijuana and industrial hemp clients through today’s fast-changing regulatory environment. In addition, Emily counsels alcohol beverages companies on issues related to importing, licensing, labeling, and compliance. Further, she has assisted several alcohol beverage companies in formulating, labeling, and marketing innovative products such as wine-based cocktails, hard seltzers, and whiskeys as well as shepherding them through the differences in TTB and FDA regulations.
Before private practice, Emily served as counsel and director of regulatory affairs at the International Dairy Foods Association (IDFA). Her unique ability to speak the language throughout the supply chain brings clients value as she navigates complex scientific information, melds it with antiquated regulatory constructs and makes it understandable, all while remaining innovative and cutting edge.