Frequently Asked Questions

If I have a question, who can I talk to?

For assistance, contact customer service at:

Email: events@wattglobal.com  

View full event details here.

Chicken Marketing Summit is the essential networking and educational conference for poultry business leaders.

The conference brings together a unique cross-section of poultry industry stakeholders to network, share, learn and dialogue together about the opportunities and challenges for chicken being driven by fast-changing consumer trends.

Chicken Marketing Summit is presented by WATT Global Media in collaboration with the National Chicken Council, the annual Chicken Marketing Summit remains a member benefit for NCC processor and allied member companies, as well as members of the National Protein and Food Distributors Association.

Multiple registration options are available depending on your membership and role within the industry. View registration options.

If you are registering for 5 or more people, please reach out to events@wattglobal.com for a group discount code.

Chicken Marketing Summit 2022 is being held at Château Élan Winery & Resort in Braselton, Georgia.

Château Élan

100 Rue Charlemagne Dr

Braselton, GA 30517

1.678.425.0900

Book a room at the Inn at Château Élan  

The Chicken Marketing Summit group rate starts at $200 per night, plus applicable state and local taxes and resort fees. A credit card is needed to make a reservation. In order to ensure the best possible rate and room availability, all reservations require a one-night, non-refundable deposit, per room, upon reservation.

All attendees are responsible for making their own lodging arrangements, the cost of which is not included in your registration fees.

Book a room at the Inn at Château Élan  

The Chicken Marketing Summit group rate starts at $200 per night, plus applicable state and local taxes and resort fees. A credit card is needed to make a reservation. In order to ensure the best possible rate and room availability, all reservations require a one-night, non-refundable deposit, per room, upon reservation.

Braselton, Georgia is located north of Atlanta, Georgia. It is easily accessible by interstates and highways. Additionally, Hartsfield-Jackson Atlanta International Airport (ATL) makes flying in and out for the conference easy. Learn more at www.atl.com.

Taxi and car services are available throughout the city. Taxi stands are located at all major hotels, shopping and entertainment districts.

Taxis and car services including Uber and Lyft are available from the Hartsfield-Jackson Atlanta International Airport (ATL) to the Château Élan Winery & Resort.

The average fare to/from the Château Élan Winery & Resort will range from $100 to $160, plus fees. Château Élan Winery & Resort is 57 miles from the Hartsfield-Jackson Atlanta International Airport (ATL).

The conference is being held at the Château Élan Winery & Resort in the Central Conference Center space that is in the hotel.

Yes, parking is available. There is a $19.00 parking fee for all guests parking overnight. This is considered an incidental and will be billed accordingly.

Please click https://www.chateauelan.com/accessibility to see all handicap accessible information for the hotel.

Registering with social media is not required. Please look below the social buttons on the registration screen for the link “or click here to register with your email” and proceed accordingly.

Press and media seeking admission into Chicken Marketing Summit must be approved by the event organizers. Organizers will provide press releases, and video footage taken by Chicken Marketing staff upon request. Please email events@wattglobal.com for more information.

You may cancel your participation at any time but please be aware of the event cancellation policy listed below. If you cancel before June 1, 2022, you will be refunded your registration fee less a 15% processing fee. If you cancel on or after June 1, 2022, you will not be eligible for a refund, but may send someone in your place. All name substitutions must be complete by is July 1, 2022. Please e-mail additions, changes and/or cancellation requests to: events@wattglobal.com. All Registrations must be paid by July 1, 2022.

All meals shown on the Chicken Marketing Summit schedule of events are included in the cost of your registration. We encourage attendees to join us and continue to network during these times. View the schedule.

Breakfast, lunch, break refreshments and evening receptions, will be provided at specific times during the conference. View the agenda for times and locations.


There are 8 on-property restaurants and bars offering a culinary tour across the globe, guided by a team of chefs and sommeliers who share a passion for excellence. Resort shuttle service to winery, spa and golf course areas. Reservations can be made ahead of time at here.

Join poultry business leaders and influencers from companies such as:
Amick Farms, Bojangles’, Chick-fil-A, Church’s Chicken, Claxton Poultry, Case Farms, OK Foods, Maple Leaf Farms, Mountaire Farms, Peco Foods, Perdue Foods, PFSbrands, Pilgrim’s Pride, Raising Cane’s, Restaurant Supply Chain Solutions, Sanderson Farms, Simmons Prepared Foods, Slim Chickens, Supply Management Services (SMS), Tyson, Wayne Farms, Wendy’s, Zaxby’s and more!

Attendees include poultry marketing and sales executives; supermarket/c-store and foodservice – buyers, brand marketers, and culinary/product development; allied industry sales and marketing executives, distributors and more.

The 2022 Chicken Marketing Summit presents the latest data and insights to help the chicken industry and poultry buyers understand the ways consumers shop and how to leverage technology to reach them. A series of educational sessions will focus on this year’s theme, “Accelerating your digital connection with consumers.”

View the complete agenda.

View the full agenda here.

Monday, July 25        

7:30 AM - 5:00 PM      Registration

12:00 PM - 5:00 PM    Golf Tournament - Château Élan Golf Course

6:00 PM - 7:30 PM      Chicken Marketing Summit 2022 Opening Reception   

Tuesday, July 26         

7:30 - 8:30 a.m.         Breakfast

8:30-10:00 a.m.         Morning Sessions

10:00 - 10:30 a.m.     Coffee Break

10:30 a.m. - Noon     Morning Sessions

Noon -1:30 p.m.         Lunch

1:30-3:15 p.m.             Afternoon Sessions

3:15 - 3:45 p.m.           Coffee Break

3:45 - 4:45 p.m.           Afternoon Sessions

4:45- 5:00 p.m.           Chicken Marketer of the Year Award

5:00 - 6:30 pm           Reception

Wednesday, July 27   

7:30 - 8:30 a.m.         Breakfast

8:30 - 9:45 a.m.         Morning Sessions

9:45 -10:15 a.m.         Break

10:15 a.m.-12 p.m.     Morning Sessions

12 p.m.                       Depart

Shipping from the resort:            

The UPS Store

2095 Hwy 211 NW, Suite 2-F,

Braselton, GA 30517

1.678.425.9835

Regrettably, we do not have a copy station for hotel guests. Please prepare to have their materials printed prior to their arrival.